Project: 7mesh FW26 Campaign
Goal: Launch and position Guardian Terra, their first not cycling designs, made for the alpine. Also write copy for the rest of the fall line.
Approach: Use my expertise in the ski and outdoor realm to help postion 7mesh in this new space.
Role: Campaign concept + copy across web, paid ads, and social. 
Outcome: Used across launch assets and brand channels. Helped define tone for future campaigns.