Project: Bedrock Sandals Rockhound Campaign
Goal: Launch an entirely new product and position in new and established markets
Approach: Further define Bedrock's delightfully-irreverant tone with a touch of outdoory keywords
Role: Campaign concept + copy across web, email, and social. Also provided visual assets and press release.
Outcome:

• The product sold out less than one day after launch.
• Used across launch assets and brand channels
• Helped define tone for future campaigns
• Led to additional ongoing work with the client