evo canceled this campaign after the assets had already been made, for reasons unrelated to the creative team. I was happy with my work, however, so I've included it for posterity. 

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No one puts Black Crows in a box, and the third generation of the Atris and Atris Birdie pushes the boundaries of what all-mountain freeride skis can do. Without changing the soul of the ski, Black Crows made a few subtle tweaks that redefine the Atris and Atris Birdie skis as versatile slackcountry chargers that also behave well on the groomers. The slimmer 105mm waist, progressive flex, and reduced rocker are energetic on-piste but still drift through powder for refined big mountain performance.