Project: Bedrock Sandals Brand Guidelines
Goal: Rewrite the agency-written guidelines to better align with Bedrock's branding. For internal and B2B use.
Approach: Establish a warmer, less-hardcore tone. Delete the AI bits and incorporate more core, visceral language and sensations.
Role: Agency consultant and copywriter for final rewrite.
Outcome: Internal and B2B use so, marginal.