Project: Bedrock Sandals Birthday Metamorphic Mismatch Collection
Goal: Launch a limited edition Cairn, Archive Towel, and stickers.
Approach: Further define Bedrock's delightfully-irreverant tone with a touch of core lingo.
Role: Campaign concept + copy across web, email, and social. Also wrote two posts for the blog.
Outcome: Mismatch sandals sold out. Used across launch assets and brand channels. Helped define tone for future campaigns.

The metamorphosism is almost here...and we're not talking about Kafka.