Project: Bedrock Sandals Cairn Evo C Pro Campaign
Goal: Launch a new Cairn sandal model and differentiate in a crowded outdoor market
Approach: Further define Bedrock's delightfully-irreverant tone with a touch of outdoory keywords
Role: Campaign concept + copy across web, email, and social
Outcome:

• Used across launch assets and brand channels
• Helped define tone for future campaigns
• Led to additional ongoing work with the client